# What is an Information Callout?  Information Callouts are displayed without the need for users to activate GRAVITY or click on a Hotspot. They are is designed to grab users' attention and allows you to effectively communicate a new feature. ![[information_callout_in_action.mp4]] *Video 1 - Information Callout in action* # How it Works 1. **Create an Information Callout**: Start by creating a Callout. If you're not sure how to do it, check out [[How to create a Callout]] 2. **Set up Information appearance**: Define how many times and how long you want your Information Callout to be visible for the users. >[!GRAVITY Tip] >Draw attention to a specific feature or functionality, without the need for explaining an action. > >Provide brief, focused information about the feature, highlighting its benefits and impact on the user experience. Not sure if an Information Callout is the right one? Check out our recommendation: [[Which Callout type is the right one]] > [[What do you need to do?]] Read more: [[GRAVITY Icon Overview]] [[Announcement Callout]] [[Workflow Callout]] [[Single Callout]]