# Mastering Callout Management with GRAVITY Goals
Dive deep into the capabilities of GRAVITY with our focused guide on Goals, the backbone of effective Callout management. Through the Callout Hub, Goals provide an essential framework for managing your Callouts, granting you the power to organize, assign, and modify parameters with unparalleled ease.
![[goal_icon_active_white.jpg|150]]
# Accessing Goals
To begin leveraging the power of Goals, users must navigate to the Callout Hub. This central hub serves as the gateway to your Goals, offering an intuitive interface for both creating new Goals and managing existing ones. Whether you're looking to refine your current strategies or embark on new initiatives, the Callout Hub provides the tools needed to achieve your objectives (Figure 1).
![[goal-selection-in-callout-hub.jpg]]
*Figure 1*
To edit or delete a Goal, simply right-click on it and choose the desired function from the dropdown menu.
# The Four-Steps to Goal Mastery
Creating or modifying Goals within GRAVITY consists of a streamlined four-step process that echoes the simplicity of Callout creation. Here's how you can navigate through each step:
- Step 1: Naming Your Goal / Multilanguage
- Step 2: Defining Key Features / Settings
- Step 3: Order assigned Callouts
- Step 4: Saving or Cancelling Your Work
# Goal Settings - Key Features of Goals
Goals in GRAVITY are designed to simplify and enhance your workflow. Here are some pivotal features that Goals offer.
![[goal-settings-step-2.jpg]]
*Figure 2*
| # | Function | Description |
| --- | :--------- | :----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| A | Audience | Define and refine your target audience for each Goal, ensuring your Callouts reach the intended viewers. This customization allows for a more strategic approach to audience engagement. |
| B | Scheduling | Set precise Release and de-publishing dates for your Goals. This feature enables you to plan your Callouts in advance, ensuring they are displayed at the most opportune times. Be sure to also see [[Time Zone Implications#Time-Dependent Callouts/Hotspots in Form fields]] |
| C | Appearance | Customize how your Callouts linked to each Goal appear—based on your campaign's strategy, decide whether all Callouts should display simultaneously (All Together) or sequentially (One by one). If you choose "One by one," you can specify their order in Step 3. |
| D | Focus | When a "Focus" is set for a Goal, GRAVITY will temporarily hide all other Callouts on the site until a user has viewed all the Callouts associated with that focused Goal. Once a user has seen every Callout of a focused Goal, the other Callouts will reappear. |
| E | Enforce | Enforced Callouts will automatically appear to users, even if they have disabled GRAVITY. This approach guarantees that every user will see essential Callouts, regardless of their individual settings. |
![[goal-edit-step-3.jpg]]
*Figure 3*
# Assigning Goals to Callouts
To assign a Goal to a Callout, users must have the "Learning Manager" [[User Roles]] permissions in GRAVITY to create Goals and link them to Callouts. When editing a Callout, navigate to step 2 and access the "Learning Manager Tools" section. Here you'll find a dropdown menu that lists all available Goals (Figure 4).
![[goal-callout-edit-step-2.jpg]]
*Figure 4*